Episode #116 | Talking Shop | Turning Connections Into a Community
What happens when builders, designers, and vendors stop trying to do everything themselves and start working together? Charlie and Susan Flynn join Mark at Mysa Hus to share what it takes to build a relationship-driven business, create a culture that survives growth, and bring the design community together through events like Francis King’s Mini Market. Along the way, they unpack the Mysa Hus collaboration, sustainable furnishings, and why the best partnerships start with shared values, not a competition over who gets the credit.
About The Curious Builder
The host of the Curious Builder Posdast is Mark D. Williams, the founder of Mark D. Williams Custom Homes Inc. They are an award-winning Twin Cities-based home builder, creating quality custom homes and remodels — one-of-a-kind dream homes of all styles and scopes. Whether you’re looking to reimagine your current space or start fresh with a new construction, we build homes that reflect how you live your everyday life.
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Susan Flynn 00:04
Events have always been a big deal at Francis King. Our mini market is our second biannual, so we hold it every other year in tandem with some sort of other event, whether it be another celebrity book signing or some sort of CEU lunch and learns, beautiful fabric showings. Sometimes it's just a party. Another wrong with that.
Mark D. Williams 00:30
Welcome to the Curious Builder Podcast. I'm Mark Williams, the host. Today we're Misa Hus with some special guests. We've got Frances King in house. We've got Susan and Charlie from Frances King. You guys were here. You guys came. Did you guys come to our live podcast that we had when we were under construction too?
Susan Flynn 00:43
We didn't come for the live podcast, but we were here with our whole team, bringing yeah for our summer outing. Started off here, took a bus out. Remember the bus? Yeah, had a big bus unload and then reload and finish our day, enjoying ourselves down Highway Seven.
Mark D. Williams 00:58
Well, one of the things I wanted to do-it's been kind of fun now. We've been clear of building the house now for about two three months. We had on the artisan tour, you know, the home, everything in here is selected with the Ojo Interiors team and with your talented team. All the furnishings, it's incredible. We've started to release photography, both from Patrick Biller as well as Taylor Hall O'Brien, and you guys graciously asked me to help moderate a really neat event that you're having at IMS on November 10th with Suzanne Casler, a big designer down from the south. And so, why don't we talk a little bit about that event, and then towards the middle end, let's talk a little bit more about what it means to collaborate with designers and just why it's so. I've seen collaboration, and I know this happens. I love with this new line that competition happens at the bottom, collaboration happens at the top. But being a part of it and watching how you operate, I remember the first time Melissa and I walked through IMS and actually sat down with you guys and explained this vision of what Misahoos was, and it was just seeing how you responded to it and how you wanted to be a partner on it was really cool. I guess we're starting with this. We'll we'll say this, Susan. This is more natural. Let's start with you know since we're in Misahoos, what if you went back a year and a half ago when we sat down with you? Do you remember kind of that early vision that we we pitched you, Charlie?
Charlie Flynn 02:17
Yeah. How do I think about it? I think about the first time that you and I met right, and I think it was at the opening of the Kipling House office in Northeast, right? So their their new facility, it's beautiful. They've had a very gracious party and and really rolled out the red carpet for everybody. And I had heard that you had some special quote unquote project happening, right? And I said, "Hey, Mark, it just introduced myself. I just said, "Hey, Charlie Flynn, and you were gracious enough, and you listened. And I said, "Hey, you know, we've got this. We have this great resource at International Market Square, Francis King. Right? We've been at it for 25 years now at IMS, and and I was at it in the industry for a good 15 years prior to that. Right? So when you and Melissa came down and you introduced the concept of misahus, it was like getting reacquainted with old friends, right? It was shared values. It was authenticity. It was passion in your work and in your daily activities, and it was all those things. And at the time, I felt this is a great this is a great moment, right? To get together, to meet, to share these ideas, and then I said, and Francis King is really ready because of the right people that we have in place now, and all the the processes that we've been able to to work out over the last five years, right? Because we've been going through a growth spurt, and sometimes when you grow like that, things don't. It gets a little bumpy, right? So it was the right opportunity to really let us show you what we can do, right? Beyond that, it was really like as you described the vision of the style and the the feeling, as you talk about in the in the house and in the project. I was like, I know we have the right product, right? And then Susan can talk more about the people and the processes. But I think that's really what, how I remember it.
Mark D. Williams 04:10
Well, and I remember, you know, you know, you don't, you know, that old adage: you don't go into battle with people, or I guess this warfare analogy of weapons that you haven't tried before, you know, or no, and like you don't. We've all done this before. If you ever gone on a hiking trip and bought a new pair of boots and then gone hiking in them, your feet will bleed to
Charlie Flynn 04:28
the furniture market with a new pair of shoes. Ooh, yeah,
Mark D. Williams 04:30
you will be in blisters. I mean, and so like as you get older, there turns out there is some wisdom. And so I remember talking to Melissa as we walked around IMS and like looking for partners, and I don't think we really even interviewed anybody else because Melissa's like this is who I work with, and you know I gave Melissa full credit, but also full domain. I mean, it's your design, it's her domain. That's why I hired her. She's amazing partner, and I kind of jokingly said she has a five to one veto power over me. Like whatever you pick, like I picked you for your brand. Like I think it's silly when. See, you know, it doesn't just have to be builders, but like, well, let's say you're a builder and you tell a plumber what to do. Well, like he's the plumber. Like, why don't you ask the plumber? Like, what is the best way to do this, that, or another thing? And so, I, you know, in some ways, for me, ignorance as as I don't feel like I'm a master of anything. So I'm always been really good at asking for help, and it turned out that that has been a superpower because I feel like a lot of times we don't ask our talented partners for help, and kind of the golden question is like, if this was your house, what would you do? And 99% of the time, whatever comes out next is what I'm going to do because no one is going to do something in their own home that they wouldn't be willing to do in another home and be happy with it. So, Susan, for you, what do what do you remember? Kind of those early, you know, meetings with the OHA team. You know, Kate Sirkorsky and Melissa and her team.
Susan Flynn 05:48
Right. Well, I think from my perspective, the first time I really met about the project was sitting in Charlie's office with you and Melissa, and selection time frame was coming fast and hard, and when it came time for the Francis King team to jump on board, our window for missing kind or like leaving those windows open to allow for any errors, which we don't like, but we know that some things happen when some things may potentially happen, and I just had full confidence in knowing that, regardless of the time frame was getting shorter and shorter and shorter, that there was a dedicated kind of Misahu team within Francis King that was stepping up to the plate to get it all done, and then the backfill of everybody stepping up to support their everyday work to get what needed to be done, so the Misahoos project could get completed and priced and repriced and reselected if something was out of stock or needed more yardage or needed more time to be fabricated, and just everybody really coming together. So the confidence in the team that we had behind being able to offer all of the solutions that we brought to the table felt really good.
Mark D. Williams 07:00
You know, from my point of view, I have a whole new appreciation for furniture. One of the big tenets of Misu's was wellness, and you know, we tried as much as possible to have no toxic materials in the home, and going with all the natural, you know, wool. Like for instance, we have, you know, obviously the materials from Stark Intersource, which is an IMS as well, one of our brand partners. But that extended to all the fabrics that Melissa was choosing, you know, for all of your fabrics, and tell us a little bit about how often is is that a request or is that pretty normal? I would it it depends on the designer, it depends on the project, which is such a cop out, but it really does. So Melissa and Oho and the Oho team used a lot of linen, a lot of cotton, a lot of wool, a lot of those blends, but really we ruled out anything that was blended with the polyester or a recycled polyester, which is really popular these days in the textile world because it sounds great, but it's still not a natural fiber. Luckily, so a lot of the fabrics in Misuhus are
Susan Flynn 08:00
from our partner Count and Tout, who has sub brands from Colfax and Fowler, are two of those lines that are represented significantly throughout the house. I think we're sitting on some Lee dining chairs right now. They're one of our favorite upholstery manufacturers and a part of the Sustainable Furnishings Council. They're founding found founding yeah founding members of that, which is a big deal in the furniture world because it does create waste when you build something new. But as long as you're responsible in the way that you do it and make the selections, I think we all can be guided by those decisions.
Mark D. Williams 08:36
I'm I'm curious. I mean, we're passionate about it. What are you seeing? I mean, there's you know, being a good as a business, you have to cater to what your clients want to a certain degree, but you also attract kind of what you put out there. How have you seen it over the years in terms of well today, for instance, of the product that you're selling to either designers or clients? How many of them are asking questions about either wellness, natural fibers, or sustainability practices of the partners that you're kind of commissioning the work to.
Charlie Flynn 09:09
You know that's a good question. I think it's on everybody's mind, but how much of it is it a priority for anybody that walks through the door? Susan mentioned that Lee Industries has been one of our main resources for many years now, right? And they they've been committed. They were committed to sustainable furnishing and manufacturing practices 25 years ago before it was fashionable, right? So they really paved the way. So I'm getting away from the question, but I do want to talk about the cushioning that is in Lee because they have this naturally product, and now I've gotten away from the the nuts and bolts of what makes it naturally. But I can tell you that they don't use any petroleum-based fiber or foams in the cushioning, right? So it's all it's all. Sustainably produced, and it actually sits better than it used to before they made the switch. Right? Wow! And this is going back 10 or 15 years now. So I don't know. I almost equate it to going to the supermarket and picking out your produce. And do you pick the organic stuff or do you pick the regular produce? Right. So I think a lot of folks have that mindset, and I think there's a larger percentage of people that have will shop a little bit of this and a little bit of that, right? But overall, in their mind, they're certainly different customers than they were in the '80s or '90s. That's for sure.
Mark D. Williams 10:41
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Charlie Flynn 13:05
That is the Francis King special sauce, right? So it's it's one of those things nobody can do it quite the way you do it, right? Nobody could come. They could some another builder could come down the street and find a lot and put up a house and say we want to do a Misa who's kind of project, and it wouldn't be the same. And so I would answer that by saying that 25 years ago, I opened Francis King, and it was really just me, right? And I knew quite a few people from my experience on the road working for Baker Furniture and Hickory Chair throughout the Midwest, and and so Lynn Diedrich was our first employee, and I knew her from a store in Saint Paul, and we just always got along and and had fun together, and so it was a very natural thing. And she was talented when it came to furniture and merchandising, and she was a great salesperson. And then the other people that came on board as time went on, it was it was myself, and then it was Lynn, and then and then another and another, and there were there were it ended up being four or five of us, and we all just knew each other for a long time. The challenge came when we needed to translate what we always knew just worked because we knew each other. To how do we explain this to new people that are coming on board? How do I explain it to Susan? How do I explain it to somebody else or to Dan Sandiger, who's now our VP of operations? Right, and I would say that Dan, Susan, obviously raised in in Hopkins in our home, and so she shared the values. A Dan, after a couple of interviews, I knew he was a similar soul, so to speak. But the challenge then is to you have to start telling the story over and over again, and then you have to start writing it down, and then you have to. You have to start getting all those things out of my head and into everybody else's head, and that doesn't happen overnight. That has taken us quite literally five years to do, but we're there now. So that that's a really good feeling. Yeah,
Mark D. Williams 15:14
yeah. I mean, I think it's both encouraging and discouraging because most people want like an easy pill or an easy button, right? It's the human nature. But there's also something nice to know that it can't be done in a day. And if you have been doing it for a while, you've actually probably, you know, what's that old? There's that old quote that I'd rather see a sermon than hear one every day. And that's more of a spiritual philosophy, if you will. But like every day we go around, and you know what we project, how we interact with people, what we do-like we are creating our own corporate value. Before we knew what corporate values were, or any of that stuff, we were-that's what we were already doing. I was
Charlie Flynn 15:50
rebelling against corporate values. Totally, that's why you started to get started. Exactly. That's
Mark D. Williams 15:53
why that's for all the entrepreneurs. That's what you became. Like you know, and then as you try to like pass this on, and I've heard before, there's this beautiful quote that I like. That you know, don't judge me by my worst days. Don't judge me by my best. Judge me by what I do consistently over time. And I think that's kind of what you're speaking to. I mean, this five years, this evolution, that you feel like you've really are in a much better place. Not that you weren't in a good place before, but you just feel so much more complete and explained today.
Charlie Flynn 16:19
And we were in a good place before, so I'll just clarify that it really is about this transition of leadership and and growth, right? So we went from five people to 25 at one point, right? We've pared back a little bit. I think what's our we have 19 people on the team right now, and I would say to a person, they understand who we are, and and they agree, and with who they are, and that we're aligned and a really good match. And the fact that Melissa came to us, and then you experienced the success as well, speaks to the fact that they're the right people. Because quite honestly, after the first conversation that we had about introducing the concept and the and the the idea of the collaboration between the the three companies, I didn't have much to do with it except getting updates, right? So then that's a beautiful me
Mark D. Williams 17:11
too because I let my yeah. I mean, let's be honest, I didn't have a lot to do with the beautiful furniture that Melissa picked. You know, we could talk for an hour, and it deserves its own podcast, but a big part of what I wanted with this episode is let's talk a little bit about the event you throw every year at IMS. So that's happening on november 10,
Susan Flynn 17:30
correct?
Mark D. Williams 17:30
And tell us a little bit about how long you've been doing this and what designers can expect because that's the intended crowd as designers.
Susan Flynn 17:36
Absolutely, but all we are really excited to expand who we are to the home and design community. So right now we're serving the interior designers of and ultimately their their homeowners, but we are opening the doors and inviting this having this event be an opportunity to invite all. So please, as we continue to talk about it, if it sparks your interest. We invite you to come through. Events have always been a big deal at Francis King, and this specific event, our mini market, is our second biannual. So we hold it every other year in tandem with some sort of other event, whether it be another celebrity book signing or some sort of CEU in the past luncheons, luncheon learns, beautiful fabric showings. Sometimes it's just a party. Yeah, nothing wrong with that. But when it comes to the mini market, it is our opportunity to bring the expertise of not only our team but our vendors right here in Minneapolis. So we have about 36 of our own Francis King vendors that will be represented on november 10, as well as some of our local friends from receiving warehouses to other showrooms in IMS to transportation services, anything that you may need or may need exposure to to create trade magazines. Yeah, ASID will be there. is really an opportunity to go from table to table, and ask questions, and get inspired, and enjoy lunch with some beautiful light jazz music, live jazz music going on behind you to connect and inspire and be motivated to take your designs to the next level, but also to a new area that you might not have expected them to go to.
Mark D. Williams 19:19
Now, the last time you've had how many times have you had this mini mart?
Susan Flynn 19:23
This will be our second mini market, but I would say this is our fourth kind of large scale event, if you will, with over 100 plus attendees.
Mark D. Williams 19:31
I mean, that's no joke. It's funny. Ever since I started the Curious Builder, I have so much more appreciation and respect for event planners. They should be told how amazing they are.
Susan Flynn 19:42
Sydney Conley, you are amazing.
Mark D. Williams 19:44
It's so true. I mean, for you know, unlike a wedding, like you're going to get married regardless if anyone else shows up. But like, if you big do a big event like this, you know, it's a significant investment in the community. And I haven't talked to you about this beforehand, but I know because I know how you think. That's how I would think. It's like you're investing in yourself, but you're investing in your brand, but you're doing it by investing in the community because you believe that a rising tide floats all boats. And like even as you get partners in this event, or even inviting somebody like me to come have a part of it is really special for me. And you know, I think last time you said there was 250 people in attendance. Like this is not a small undertaking, nor is it a small investment, and I, I think what needs to be applauded is like the idea comes first, and you have to kind of plan it and do it and put it out there. And what's always difficult about planning is people think a little bit like it's a 711, like it's always open. Well, it's kind of not. Like we need people to sign up. You need people to show up, and our community is amazing. Like I know they will, and I know that they do. Especially because so much of it is word of mouth, right? But I part of us even having you on the podcast is to bring more awareness to events like this, and I think there's a real hunger for it. Like I've never heard of anyone going to these events and saying like, "Oh, that wasn't worth my time. And yeah, I think I'm I'm I'm really excited just to see the people in the room.
Charlie Flynn 21:05
If I may, it's very satisfying for me at this point to see. I think we have 150 plus RSVPs at this point already. 185. 185. Oh my word! Look at you guys go. And we're we're month out, right? So so turn the clock back 25 years. So, and Francis King has been open maybe six months, 10 months, and I did know the power of events. I didn't know quite how to throw an event or put on. So I I put something out about a a seminar on living with leather and caring for leather upholstery, right? Because I had some experience in it in my factory representative life with selling Coach leather for Baker Furniture back in the day, and nobody came to quite literally. I think Lynn had to go down the hall to a designer that we knew, say, "Get up here and come in here and sit and let Charlie give this presentation. So it had one person actually in attendance, and from that humble beginning, you know, here we are, right? And it's there were some bumps in the road, but it was a slow, steady crawl and march, if you will, to get to this point. And it's it's beautiful to see, really
Mark D. Williams 22:17
is. I love I love that story.
Charlie Flynn 22:18
And and if if we didn't have the right people to be able to pull it off; it wouldn't be happening. So no, that's it's it's the idea is one thing; the execution is a whole other thing.
Mark D. Williams 22:28
No, you're right. I think it's there's a you know not every event can be Taylor Swift where it sells out on the first day or like you know I saw Grandma's Marathon just sold out in like like 90 minutes for next year already, so certain events, but I mean, they didn't. There was a time we're speaking about marathons at the moment, but there was kind of a similar story where they were handing out lifetime passes to anybody that would register for Grandma's Marathon. And actually, Eric Johnson from Christopher Shom Architects has one. He can can get into any Grandma's Marathon at any time he wants, half or full because he bought you know when they were when they couldn't get people to sign up you know now they sell it out 90 minutes you know he's got kind of the Willy Wonka golden ticket but it is funny how companies and events go through this maturation cycle and I I think from our point of view like we want to be a service to the community like well as much as of course we want our businesses to I think you can do both things at the same time, but like I've always said, like if they're if I'm not bringing value to someone else, like then I don't want them to show up. I think what's hard for us is like you know you're bringing value, so of course you want people to show up. But like I wouldn't expect anybody to like if someone felt like what I was doing personally wasn't valuable to them, like then I would feel then as an entrepreneur, like I'm obviously not doing my job.
Charlie Flynn 23:44
Yeah, and and to go back 25 years and to it was a little uncomfortable to give that presentation to the person that felt like they had to be there. Yeah, so that yeah, it's not a good feeling. And but to give credit to Suzanne Kessler, right? So she's a she's an industry star, right? She's has international acclaim and in her designs and her client list, and to have somebody like that come to Minneapolis, and of course she's tied with Hickory Chair, right? So she does a beautiful collection for Hickory Chair, and that that gives our audience it you know it's a thank you of inspiration to our customers, but it's also a hey, come get to know us with some new people, right? So, and to have somebody like that be a keynote speaker is is really a privilege and and an honor to have that. And then we get to support everything around that with vendor tables and sales representatives and executives coming in from around the country and and serving a nice lunch. And and boy, at the end of the day, everybody feels fulfilled and and complete, right?
Mark D. Williams 24:45
No, it reminds me a little bit of when you put out an idea, you know, like Misu or you know the Mart. Like you, when you get other people to bring their voice and their vision to also what you've created, is also really powerful. Because other people, like I can speak to, because we're sitting in here, like you know, having Melissa or you in this have an influence in this home. Like, yes, we put down this idea and this brand of Misa what we wanted, but then seeing how other partners sort of galvanize, do that, it's very rewarding. You know, during the day of the event, it'd be interesting if you guys could stand off to the side and just watch and just realize. Look at what we've. Well, look at the amazing people we've got together. Because I have to imagine that feels pretty amazing.
Charlie Flynn 25:28
Sure does. Yeah, I'll let you speak to that.
Susan Flynn 25:31
Yeah, yeah. I think we're lucky if we get that opportunity to step aside and take a moment. But it is always encouraged and and a beautiful moment to feel. I think what I can comment on is it feels so great when we throw these events, and you know we do hand delivered invitations to certain customers or certain special invitations to another group of people. And when you show up at their front door and announce that you're having another event, and the excitement level is, oh my gosh! I love your your events that you have, and oh, I always love when when Francis King throws something because I know I'm going to have a great time, and I'll probably run into someone I haven't seen in 10 years. Or we always get so busy at the firm or at my individual business, and I I never get the opportunity to get out and network and reconnect with the community, and that is the moment of joy and excitement and just gratefulness because they appreciate what you're putting out and then the buzz afterwards and the the euphoric kind of feeling as you're cleaning up and everyone's smiling and walking out the door is is really the energy that you work so hard for,
Mark D. Williams 26:41
yeah. I think that's very well said. the The advice that someone had given me on my wedding actually seems appropriate right now, which was only that they said, you know, that day goes by in a blur, right? And they that was the advice they said they said go off to the side and for five minutes hold your wife's hand and just watch everyone that you love and care for that are at this event for you, and just remember because you're going to forget a lot of that day. So at some point, it'd be cool to have your team go to the side and just just literally set a timer on your watch because it's hard to do. It's hard to it's hard to be present when you're in the in the middle of something that you're obviously really excited about. Plus, there's all the duties. The other thing that no one else, you know, the day the day of show is always a little busy as well, right? It's hard to sometimes be in the moment as a guest. You know, for me, even though I'm a host and I have some responsibilities at this event, like in some ways it's very relaxing because I don't have to, I don't, I don't have to do the recruiting, I don't have to do the ticketing. I don't, you know, I'm happy to help with the sales because I love sell, but like I get just to show up and do my thing and just be really present and be really in the moment, and that is something that I think sometimes people that haven't thrown events don't realize what a blessing that is. And I think people that do throw events are the first to respond, and the first to RSVP, and the first to commit because they know what a big deal it means to you know other people that are throwing it.
Susan Flynn 27:57
Absolutely,
Mark D. Williams 27:59
yeah. Well, thank you for coming to Misus and sharing the story. We'll have everything in the show notes for the november 10 event. Is there a limit to how many people can come?
Susan Flynn 28:07
Come one, come
Mark D. Williams 28:08
all. Okay, so we're already at 187 people. By the time this airs, we're going to be at 220. So we'll
Charlie Flynn 28:12
rent some more chairs.
Susan Flynn 28:13
Yeah, we'll do what we have to do. All right, IMS is a big
Mark D. Williams 28:16
space. Yeah, if you haven't seen Misus, we'll have that in the the show notes. All the photos, all the furniture here is from Francis King as well, and
Charlie Flynn 28:23
it's beautiful. It's it's a project to behold. Sitting here right now, looking out in the backyard with the pool and the trees changing color and the sun shining through the windows, it really is a peaceful place. So you did a great job.
Mark D. Williams 28:34
Well, appreciate it, guys. Thanks for the partner, and we'll see you in a couple weeks.
Susan Flynn 28:38
Awesome, thanks, Mark.
Mark D. Williams 28:41
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