After pulling off six events in seven days, Mark sits down with Alyssa Abbott and Mary Clark to talk about why in-person connection is still the most underrated marketing strategy in the building industry. They cover everything from swag as a love language to why empowering your community to be your advocates beats any ad spend, and Alyssa makes the very good point that sometimes the best business move is just grilling hot dogs and saying thank you to your subs. Turns out the guy who invented fire was an influencer too, and Mark has the quotes to prove it.

Paul Cramer sold his business, hit rock bottom, and discovered that being sober for decades doesn't automatically mean you have your stuff together, which is a humbling plot twist for anyone keeping score at home. Round two gets into the real work: two weeks of intensive therapy, rebuilding from scratch, and why the way you survive something becomes the way you live everything. Buckle up, this one hits different.

Kyle Schlesser is back in studio, and this time the conversation goes somewhere most business podcasts are too afraid to go — marriage, guardrails, and what it actually looks like to run a company with your spouse without turning into glorified roommates. Kyle shares the three daily non-negotiables that keep him grounded, why he journals notes for each of his kids and his wife on his phone, and what his wife Katie meant when she looked him in the eye and said "we deserve your best, and we're not getting it." It's equal parts raw, practical, and the kind of conversation that makes you want to put your phone down and go bounce on the trampoline with your five-year-old.

Cinda Pfeil doesn't separate her personal story from her professional one — and honestly, that might be exactly why her business works. In this Inside the Big Wins conversation, she and Mark dig into client relationships that span decades and multiple homes, a business partnership that taught her more than she expected, and how a childhood defined by resilience became the foundation for a career built on empathy. It's the kind of episode that makes you want to call your mentor, hug your best friend, and maybe rethink what a "win" actually looks like.